The world is getting more crowded and more crowded is getting less of a moviegoing experience, according to a new study.
The study, released Thursday, found that while more people are enjoying the experience of a cinema with a big screen, it’s not enough to make up for the loss of moviegoers.
“We’re seeing an increasing number of people who have no interest in going to a movie theater,” says Peter O’Brien, the study’s author.
The new study was conducted by Nielsen for the Motion Picture Association of America, a trade group that represents movie studios and distributors.
Nielsen surveyed 2,200 moviegoers in 19 countries.
Of those, 8 percent said they would go to a theater with a large screen, up from 7 percent in 2015.
Another 4 percent said their preference would be for a smaller screen, and 11 percent said it would be more important to see a film in its original aspect ratio.
While this trend is certainly good news for moviegoers, it comes as many movies have become more affordable in recent years.
The industry is facing challenges of increasing digital consumption, a shortage of screen space and shrinking audiences, but it is encouraging that people are willing to pay more for quality films.
The average movie ticket price has climbed from $16.99 in 2014 to $20.99 today, according the National Association of Theatre Owners.
That increase is primarily driven by the rise of the premium cinema, which now includes premium tickets and is considered to be the highest-quality of moviegoing experiences.
“In the past, we could have gotten by on a theater seat or two or three people,” O’Brian says.
“Now we have this new class of theater that has very large screens.”
A cinema that is more than two-thirds full, and that has an average capacity of about 30,000 people, will usually charge $120-$150.
It’s not uncommon for a cinema to charge $400-$600.
For a small cinema with an average audience of 2,500 people, theaters typically charge $350.
This price difference means smaller theaters, or ones with lower attendance, are likely to have less money left over for concessions and other extras, O’Briens report found.
Still, he cautions that even these smaller theaters will still have a major impact on a moviegoer’s enjoyment.
“You can’t really be in a big box with very many screens,” he says.
The researchers found that the majority of people surveyed said they didn’t care about a theater’s size or screen size.
And most people said they felt a theater would be better if it had a more spacious and comfortable seating area.
But they weren’t as enthusiastic about the experience when it came to seeing a movie in its full format, which has a bigger screen.
About 80 percent of people said their first preference would have to be to go to an all-inclusive theater, with a larger screen, the researchers found.
“There’s definitely a need for a more inclusive theater experience,” says O’Connor.
“If you’re a theatergoer and you’re trying to get the most out of a film, you want to see the movie in a theater that’s more spacious, that’s comfortable, and offers a good experience.”