If you’re an avid cinema-goer, you might have noticed that you don’t get the chance to see movies on your cinema-going schedule.
The advent of digital technology means we can enjoy movies, TV shows and movies on any device that supports it, from laptops to iPads and phones.
But, for many, it’s not the cinema that gets the most attention, but the cinema-goers.
A number of studies have shown that when people spend more time in the cinema, they tend to become more engaged with the cinema experience.
Research from the National Cinema Board found that people who are more engaged in the experience of cinema tend to spend more money on cinemagoing.
And that’s a good thing, said Paul Boulton, senior lecturer in cinematography at the University of NSW.
“People spend money on things that they like, so they get the experience, and that’s why we see a rise in film-going,” he said.
I’ve heard anecdotally from many people, but it’s hard to quantify the amount of time spent in the movies, he said, because it depends on what you’re watching and what your interest is in the film.
So, to find out how much time you spend in the films, Boulfield and his colleagues analysed data from more than 20,000 people who watched films in the last three weeks.
They then analysed the time spent by people who had the most engaged experience in the movie.
Participants were asked to rate the movies on a scale of one to five, with one being the least engaged and five being the most.
Results showed that people spend a lot more time watching films in theaters when they’re more engaged.
For example, in a three-week period, those who had engaged in more than 10 films in a row spent an average of 19.7 minutes and 46 cents on the screen.
This was followed by those who watched more than 15 films in three weeks, spending an average 14.4 minutes and 40 cents on screen.
Participants who spent more than two hours a day in the theatre had the lowest average hours spent in cinemas.
Participation in films increases the likelihood of watching them in a cinemaSource: Cinemas NSW